Webinar Archive
Click the title of a webinar to view an archived recording. Webinars not listed have not been archived.
MAY – 2012
An OSHA representative will present an overview of the top OSHA compliance issues in the painting and decorating industry. The presentation will also include adminstrative requirements and record keeping requirements for business owners. Additional in depth training opportunites and resources will be available for you during this presentation.
This presentation does not meet the requirements for OSHA certification, however it will provide certification information for you.
APRIL – 2012
Approximately 85% of all website traffic and 70% of all online purchases originate from a search engine. There are several aspects to search engine optimization and marketing that business professionals should be aware of to increase their companies’ online profile, ensure that they stay competitive, and be found online by potential customers.
Presented by Todd Heskett of Advise Media Group.
MARCH – 2012
In this upbeat presentation, PDCA CEO Richard Greene walks you through easy-to-implement marketing concepts that can help you get more business by “mining” your prior customers, “cultivating” your current customer list, and “digging” for new customers. He will remind you of the 7 most important seconds of the customer relationship. He will tell you how home-made pie grows revenue. He will explain how thinking about your dentist can result in repeat business. This will be a fun-filled hour of reviewing old tricks and new tips to help market your unique business expertise.
FEBRUARY – 2012
Being an employer can be tough, especially in the compliance landscape that we are in today. Having employees means more than just making sure that they are paid on time. In this webinar, members will learn about payroll and payroll tax laws, compliance with the Department of Labor, HR responsibilities and how to protect their business in the event of an audit.
DECEMBER – 2011
You can identify your revenue and profit goals for the year without developing a real plan to achieve them. This almost always means you will fall short of your expectations. Putting together a detailed and strategic profit plan or budget for the year gives you a framework to achieve success.
This PDCA Contractor College webinar provides techniques and tools to help painting contractors to create a realizable profit plan and budget for 2012. Put your plan in place now so you can hit the ground running in January, implementing action steps that will give you the edge over your slower moving, less organized competitors.
NOVEMBER – 2011
Many contractors struggle with the pricing of jobs. On one hand, you’re in business to make money and on the other hand, you need to be competitive.
PDCA provides many tools to help contractors understand the cost of providing the work and these tools can help you determine your hourly job costs, but what about overhead costs of running your business?
In this session, we will use tools that allow you calculate your overhead that should be added to your hourly labor charges to make sure you’re not conducting business at a loss.
OCTOBER – 2011
While you may be good at playing an air guitar, you’re probably better at running a painting company. So, how do you satisfy that desire to have a caravan of groupies? Become the “Go-To Guy/Gal” for clients and their friends by following a very simple plan for the off season — without breaking the bank!
Join the Executive Director of Contractor College and panelists Steve Burnett of Burnett Painting and Josh Abramson of A.Allbright Painting as they reveal their tested methods for being the ultimate service professional.
Want to grow your business in a shrinking market? Does it seem like the market for your services is smaller than it used to be due to consumers spending less on painting than they used to? Or is your market just fine, but you are looking for more ways to grow your business?
Diversification is a strategy that many companies use to grow sales. Diversifying your business offerings can increase profitability through greater sales volume obtained from selling new services to an existing market or finding new markets for your new or existing services. In this webinar, you will learn:
- Different ways you can diversify your business
- Things to consider when using diversification as a strategy
- Diversification ideas and strategies for Painting Contractors
- How to market your new services
Setting standards of excellence, being memorable and implementing innovations are the hallmarks that successful painting companies carry out every day. Surprisingly, most of these strategies and tactics can be easily implemented by any painting company regardless of size. Every honest and ethical business is doing some of these but may not realize how important they are to their buyers.
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